Narrative Analysis Of Narrative - 990 Words

Narrative Analysis Throughout the conversation the client stated her main concern was that she was acting â€Å"irrational† at home and therefore is concerned about going back home, although she did not verbalize it, this was expressed through her non-verbal communication. This area is the most concerning for me as well because she appears to have a negative social group that she has tried to distance herself from but could still be a threat to her mental health, I am not sure that she is ready to give up the negative influences in her life because she hinted at being lonely and having terminated friendships. Usually the patient’s verbal and non –verbal communication were consistent with one another except when she stated that she felt good about being able to go home in a day, however non-verbally she softened her gaze and tone which indicated some uncertainty. Symptoms and Themes Relating to Diagnosis The symptoms and themes expressed by the client supports her diagnosis of bipolar disorder as this client suffer symptoms such as experiencing hyersexuality in addition to having long braided hair and extravagant nails which could be tied to grandiosity. Additionally, due to her acute depressive episode, she experienced isolation, loneliness, and resulted to drinking and drugs. Based on Erickson’s stages of development, the patient is in the Intimacy vs. Isolation phase, which is why a recurring theme throughout the conversation was the client’s social connections. She speaksShow MoreRelatedNarrative Analysis : The Narrative Of The World2336 Words   |  10 PagesNarrative Theory As a general term, narration is to tell a story with the description and the shaping of an event (Nash, 1990). Accordingly, narratology is considered to be the study of the function and of the form of narrative, going back in the Western tradition of Aristotle and Plato (Prince, 1982). An exceptional rise of narrative analysis has been noted in the last four or five decades, which attracted various analysts, linguists and philosophers to get involved with the field of narratologyRead MoreNarrative Analysis : Narrative Therapy757 Words   |  4 PagesNarrative therapy is one of the post-modern therapies used today. Narrative therapy helps individuals identify their values, skills, and knowledge they have to effectively face problems in their lives. The key ideas of narrative therapy are: people’s stories give meaning to their lives, stories are shaped by emotional themes, a person’s story shapes his/her personality, people seek counseling when their stories do not match their lived experiences, and people who have less social power benefit greatlyRead MoreNarrative Analysis : Narrative Therapy1838 Words   |  8 PagesIntroduction Narrative therapy was created as a way of removing the blame in sessions. An opportunity to hopefully empower the client. Narrative Therapy is more of a collaboration between the therapist and the client to allow recognition of the natural competencies, expertise and unique skills that one possesses, which can in return help guide them towards a more productive and hopeful change within their lives. Humans are viewed as separate from their problems, and in this way, a therapist canRead MoreNarrative Analysis : Narrative Therapy2375 Words   |  10 PagesThe premise of narrative therapy was developed as a way of removing the blame in sessions. This could allow the opportunity in hopes of gaining empowerment within the client. Narrative therapy is thought of as more of a collaboration between the therapist and the client to allow recognition of his or her natural competencies, expertise and unique skills that one possesses. By practicing the narrative therapy process it is conceiv ed that the client can then return with a sort of plan or outlineRead MoreNarrative Analysis : Narrative Family Therapy 1570 Words   |  7 PagesNarrative Family Therapy in Practice Introduction When narrative therapy first came into my life, I was not able to realize its brilliance. I had the misconception that the modality found where problems stemmed from and then showed clients how to cope with problems when they reoccur. Then I saw narrative therapy in action during a session with clients of my colleagues. The idea of problems being outsiders intruding on the system was fascinating and co-authoring a new narrative with a client soundedRead MoreNarrative Analysis In Coco1618 Words   |  7 Pagesfamilial bonds and remembering those from our past. In this paper I will analyze the film using narrative analysis, which suggests that most texts have a narrative structure, in order to explain the dominant reading, or widely accepted understanding, of the movie. I will achieve this through discussing binary oppositions, the disruption of equilibrium, Propp’s character roles, and closed progress. Narrative Structure Coco opens with the protagonist narrating his family history in a series of flashbackRead MoreA Personal Narrative With Analysis1647 Words   |  7 PagesSovereignty Essay: A Personal Narrative With Analysis It’s early morning. The bright sun permeating over top the sumptuous rolling hills that line the horizon. The sky is brilliantly colors of pink mixed with orange, kissing hues of bluish purples; stars twinkle as they fade into the backdrop of daybreak. The air is invigorating, she feels the brisk, cool sweetness with each breath taken in. The streets are desolate, empty, calm. The only sounds heard are the quiet chips and melodies of songbirdsRead MoreNarrative Analysis Of Frederick Douglass s Narrative1214 Words   |  5 Pageswas a field hand, and a whipping is the penalty†¦Ã¢â‚¬ : Black women’s struggles in search of happiness shown in Narrative by Frederick Douglass Being taken away from your home and family can be one of the hardest things anyone can go through. Having their identities completely taken away and begin to endure a long hard journey of survival were things blacks had to go through in the 1800’s. Narrative by Frederick Douglass is an 1845 memoir that perfectly shows the struggles of a young black man’s journeyRead MoreNarrative Analysis : An Order 762 Words   |  4 Pagesthe story I try to hide from the world because it exposes just how the dark side of strength really is. Being scared of hurting the ones you love, and the culprit is the very thing that protects them is an intense internal conflict. The process analysis was an issue at the beginning to find a topic or just keeping on track with it. Organization is still an issue for me when I am writing a paper, more so if I have to make sure that it is understandable without a physical demonstration or examplesRead MoreNarrative Analysis Of The Sniper1327 Words   |  6 PagesDrama, suspense, war, and death. In the anti-war short story â€Å"The Sniper† written by Liam O Flaherty, a Republican sniper embraces his rifle and conceals on the roof top without a sound, waiting to kill his enemies. The sniper accidentally gives away his location when he lights up a cigarette and exposes himself to the enemy sniper on the opposite roof. The two snipers from two conflicting sides then faces each other off through an innovative war; using both their shooting skills and intelligence

Othello As The Hero And Villain - 2002 Words

â€Å"Othello has a propensity to jealousy and possesses a weak character† FR Leavis, 1952 To what extent do you agree with this view? Remember to include in your answer relevant comment about Shakespeare’s dramatic methods. There are two opposing views of Othello as the hero and villain that have dominated criticisms of Othello. One school of thought suggests that Othello is a noble hero who is brought down by a devil, whose actions cannot be explained absolutely. Others may view Othello as a naive fool who is less than (a moor) the erudite Venetians, which audiences in Shakespearean period may agree with. Opponents of this view, see Iago as cunning, describing the villain as a worldly realist who exploits Othello’s hamartia of jealousy for†¦show more content†¦Othello’s nobility can be seen in act 1, but he regresses as the play goes on. After Othello testifies his love for Desdemona, the duke says: â€Å"I think this tale would win my daughter too†. This shows that if he had a daughter, he would consent to Othello marrying her too. This proves how noble Othello, he can make himself accepted by those of high ranking. Furthermore, even Iago who hates Othello, has a vendetta against him and seeks to destroy him, calls him noble. This can be seen in act 2 where Iago says; â€Å"the moor howbeit that I endure him not, is of a constant, loving, noble nature, and I dare think he’ll prove to Desdemona a most dear husband†. The use of the positive language depicts Othello’s noble character impeccably which verifies that Othello is a nobleman who is too virtuous, seen by most to have a propensity to jealousy. However, in act 3 Othello begins to lose his nobility to jealousy. Desdemona says; â€Å"but my noble moor is true of mind and made of no such baseness as jealous creatures are, it were enough to put him to ill thinking.† The use of the word ‘moor’ could be depicted a sign of lack of respect from Desdemona to Othello, as it was a racist slur in this time period. The quote also says, ‘jealous creatures’ which links with Iago’s quote ‘the green-eyed monster’. This could further prove that Othello is viewed as a creature/monster to the two, due to his race, as the use of imagery to describe jealousy, personifies it. A Shakespearian audience couldShow MoreRelatedConventions of a Shakespeare Tragedy1189 Words   |  5 PagesShakespeare tragedy follows the same conventions. Some of the conventions are tragic hero with a tragic flaw, anti-hero, tragic fall, fate, and supernatural. A convention is something in Shakespeare that has a certa in effect. The tragic hero always has a tragic flaw. A tragic hero cannot be a hero unless he has a tragic flaw. The tragic flaw brings the downfall of the hero. Othello is the tragic hero, because Othello is a character of nobility. He is good at the beginning but at the end he starts toRead More Essay on Villains in Much Ado About Nothing and Othello688 Words   |  3 Pages Comparing the Villains in Much Ado About Nothing and Othello nbsp; The two villains in Much Ado About Nothing and Othello share much in common, despite their numerous differences. It is evident that Shakespeare framed the second piece of literature to be similar to the first. Although shorter, the plot ofnbsp; â€Å"Othello† is definitely more complex. The villains play a major part in the novels, and are very much alike in their line of thinking. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Read MoreThe Tragic Tragedy Of William Shakespeare s Othello1523 Words   |  7 Pages epic play, Othello. The famous Shakespeare play is about the downfall of a Moorish general who expresses jealousy and murder. Othello was an amazing general for the Venice army, but his downfall cost him everything he loved so dearly. He killed his own wife because he believes Iago’s lies about her cheating on him. His beliefs in Iago cost him everything that is precious to him. Othello can be seen as a great tragedy, and the play filled Aristotle’s definition of tragedy. The hero in the storyRead MoreThe Mystical Weapon Of A Hero1102 Words   |  5 Pagesthe mystical weapon of a hero is much more important than that. It serves to continue the plot of the story by jumpstarting many parts along the hero’s journey, many times it is the cause of the hero’s unusual birth. The mystical weapon is what enables a hero to overcome the insurmountable odds and accomplish their trials. A mystical weapon, is not just a tool that the hero harnesses, but their very identity. The mystical weapon is the very thing that makes the hero a hero. The mystical weapon isRead More Iago in William Shakespeares Othello Essay1229 Words   |  5 PagesIago in William Shakespeares Othello William Shakespeare, born: 1564 died: 1616, is considered one of the greatest writers who has ever lived. He had a unique way of putting things into words. All of his plays, sonnets, and poems have gotten great recognition. But when Shakespeare wrote Othello he created one of the most controversial villains of all times; Iago. He is best described as disturbing, ruthless, and amoral. No other character can even come close to his evil (Iago: The 1). IagoRead MoreOthello: Othello a Tragic Hero1478 Words   |  6 PagesOthello: Othello A Tragic Hero If one reads Shakespeares Othello, they can come to the conclusion that it might be one of the his most tragic plays ever written by Shakespeare. Romeo and Juliet, is probably the most famous of his tragic plays, but Othello, has characteristics that, I think make it even more tragic then his other plays, and therefore for that reason, you can say that Othello is the most tragic hero. Othello is a noble man, one who has grace with the ladies but also possessesRead MoreEssay on Iago; The Representation of Villainy in Othello808 Words   |  4 Pages A villain is defined as an evil character in a novel, movie, play, or other story, especially one who is the main enemy of the hero according to Encarta Dictionary. In Othello, Iago fits this definition perfectly though Othello does not recognize that Iago is his enemy until the end of the story. Iago is the evil-minded, backstabbing character in this dramatic story. He demonstrates this villainy act all through out the story beginning with being angry with Othello for not appointing him asRead MoreOthello is Not a Tragic Hero Essay1481 Words   |  6 PagesOthello has been described as one of William Shakespeare’s most popular plays because the play focuses on its themes of good and evil, military, politics, love and marriage, religion, racial prejudice, gender conflict, and sexuality; but the controversy and debate surrounding Othello is â€Å"Why is Othello a qualifica tion for a tragedy?† Most readers are aware of the many famous deaths or acts of death within the Shakespearean plays. And when the main characters die in Shakespeare’s plays, indeedRead MoreThe Tragic Hero Of Shakespeare s Othello1613 Words   |  7 Pagesfocus on a tragic hero who possesses a flaw which ultimately leads to their downfall. In fact, Aristotle prescribes the three most important points to any tragedy to be hamartia, a tragic flaw in the tragic hero’s character that brings about his downfall, catharsis, a purgation of the audience’s emotions and anagnorisis, the character’s revelation of some fact not previously realized. In William Shakespeare’s play, Othello, Othello is an excellent example of an Aristotelian tragic hero. He was a characterRead MoreEssay Iago as the Hero of Shakespeares Othello1290 Words   |  6 PagesIago as the Hero of Othello      Ã‚  Ã‚   A Shakespearean play always includes a typical villain character. He is boisterous, egotistical, sometimes witty, and all too eager to seek revenge. In William Shakespeare Othello, Iago is the well-liked, trusted, and brave ensign of the great Venetian general Othello, or so it appears. Iago actually possesses all of the typical villainous qualities, however Iago conducts himself with great composure, and by manipulating his counterparts, he makes people believe

Comparative Politics Uk and Us Free Essays

At base, a congress and a parliament seem to be very similar things the legislative branches of the majority of the world’s democracies which are filled with popularly elected men and women who come together to decide the legislative issues of their home nation. However, despite the initial impression of sameness, the two are very different in two key areas: how one is elected to the body and what one does once elected. The difference can begin to be seen in the origins of the words. We will write a custom essay sample on Comparative Politics: Uk and Us or any similar topic only for you Order Now Congress is based on an ancient Latin word meaning â€Å"a coming together,† which is precisely what happens in a congress representatives from all the parts of a nation coming together to discuss matters of state. Parliament, however, has its roots in a French word meaning â€Å"To talk,† and there certainly is a great deal of talking going on in any parliament. In fact, this simple linguistic difference leads one to the chief difference in the election process. A congress is based upon primary elections in which the general populace selects their candidates more based upon their personalities and individual plans for office, while in a parliament, the delegates are chosen to run by their own political parties based almost entirely on their willingness to follow party standards. While party certainly comes into play in any congress, the individual really does mean more in elections to that body. And it is that sense of individuality that leads to the second main difference between the two. In a parliamentary government, the Prime Minister and his cabinet (The leaders of the nation) are chosen from the majority party in the country’s parliament. Thus, if the members of that party begin voting against their party’s ideals in the body, the entire government can come apart, forcing an election of a new Prime Minister. With this in place, many parties very carefully restrict the freedoms of their delegates to ensure the safety of their Prime Ministers. In a congress, however, the executive branch is entirely separate from the legislative, allowing the members to vote freely based on the wishes of their constituents and own consciences, with no fear of doing permanent harm to government itself. Their increased individual power leads to many interesting phenomena, not the least of which being that they receive a much larger salary than parliamentary delegates individual congressmen are simply more important. And thus do the two differ from one another in many ways, making each a great deal more than a simple collection of delegates arguing about issues of state. How to cite Comparative Politics: Uk and Us, Papers

Internal And External Analysis Is Conductedâ€Myassignmenthelp.Com

Question: Discuss About The Internal And External Analysis Is Conducted? Answer: Introduction An organization needs to have a thorough knowledge about the company itself along with the overall market analysis. The presented reports conduct a comprehensive analysis of the Casio Company. The purpose of the report is to give an overall evaluation of the company. Both internal and external analysis is conducted. The report would be helpful to get a clear idea and knowledge about the Casio Company. A company background has been provided. This is followed by micro and macro (PESTLE) analysis of the company. SWOT analysis is providing to portray and asses the internal condition of the company. Discussion is made about its marketing strategy, followed by a suitable marketing business mix of the company. Company overview Casio, in recent years has gained worldwide popularity. It has established itself as one of the large multinational companies. The Japanese giant is headquartered in the region of Shubuya, Tokyo. The company began its journey as a developer of calculator; gradually the company launched other electronic products, musical instruments, mobiles, cameras, office computers, electronic stationeries, watches and such. The company has attracted major portion of the consumer market with its watches. The digital watches which it offers to the audience have created much interest among the audience, enabling Casio to become a brand name in the process. In Asian markets, Casio is recognized as a popular brand. The company produces electronic products which guarantee superior quality; due to this the company has earned consumer trust and loyalty. The company is the first to make a fully compact electrical calculator. It is also responsible for launching the first inkjet printer, along with the concept of personal computer. The company enjoys the position of developing the first watch which posses the shock resistant characteristic. The company values customer trust and loyalty, makes sure the products give the value for money. Micro analysis Micro factors refer to the environmental factors which directly affect and impact the organization. It indicates the factors which are intimately connected with the company. The company does not have full control over these factors although it does influence to certain extent. The point can be explained with the help of examples. Customers, competitors, company, publics, suppliers, marketing intermediaries, are some of the micro environmental factors (Nakagawa TAKAO, 2016). Customers- A customer (also known as a consumer, buyer, and client) is someone who buys or purchases a particular product/service/idea from a company, supplier, vendor, and seller. Casio possess large customer base. The quality and features of Casio products have enabled the company to attract consumer interest and generate positive consumer attitude. It is true that the company targets the middle income population, with special reference to youth. However, the steady and demand for the companys products have increased the customer base (Viramdani Himmawati, 2017). Considering the present picture, the huge popularity of Casio watches among customers have encouraged the company to concentrate much on the section of watches. The company, observing the demand, gives importance to provide quality watches which excels in terms of advanced functioning, design and usage. Casio experience the maximum amount of sales and profit from its segment of watches. This is followed by the other segme nts. The other products such as calculator, projectors, and company computers systems are also popular. Electronic products are built depending on consumer requirement and demand however Casio watches have acquired popularity in the global market. Social, personal, cultural and psychological are some of the factors which impact and influence customers. For example, the company has been able to establish a personal bond with the consumers. Consumers and clients of under-developing developing countries trust the company products. The company understands individual preferences and demands and strives to manufacture its products accordingly (Nemchinova, Timofeev Salov, 2017). It has become a symbol of social status to wear high functioning watches in many countries; Casio has been able to upgrade its products as per the social trend. The company is Competitors- Several companies have proven to be tough competitors for Casio Company. The company faces business challenge from fellow companies that provide and manufacture similar electronic products/items. Swatch, Seiko, Citizen, Sony, and Panasonic are some of the examples. Casio faces intense competition from the different companies who also strives to attract consumer attention by providing quality electric products (Anzolini et al. 2016). Panasonic and Sony have been able to get popularity with the mobile phones. Both of these companies provide mobiles that promise functions and design, excellent features within a reasonable range. Therefore, it can be understood that Casio needs to produce better innovative products in order to retain customer attention and interest. The company has been successful in keeping its loyal customers. Other companies have prompted Casio to bring innovative and creative products for customers. The chief significance of the competitors, they provide a competition platform for the company. The company of Swatch, a Swiss company of watches, like Casio, targets the mid-income population. Hence it can be said if the company does not perform well then it possess the chance of losing its market value to the other company. Company- This refers to the different organizational factors, Casio, for instance posses the necessary resources to conduct its business in an effective manner. Casio has the human resource, responsible for executing the different functions and operations of the operations. Sufficient amount of power is given to the union, this is necessary to have a properly organized labor group. The company takes the effort to strengthen its RD unit (Coletti et al. 2016). The company needs to try to increase its market share price. The department of the system equipments needs considerable attention. Macro analysis Political The company takes into account the political factor of the Japanese government. In Japan, the two sectors, government and business have developed a healthy alliance. The government keeps track of the economic aspect of the business while the companies take guidance from the government in times of requirement. Casio takes into account this factor. The company has good relation with the government (Keleshteri Ashkiki, 2016). The business growth and development and the companys effort to improve the countrys economic condition have succeeded in gaining the goodwill of the government. The Japanese government willingly cooperates with the company in times of need. The government laws and regulations regarding trading and business have opened the global market for the company. Economic The condition of Japan economy has improved to a considerable extent. The overall economy standard of the country has improved due to the development and advanced of the industrial sector which the company showed, leading to positive growth rate. Cash flow, inflow and outflow of the country are stabilized. The labor cost is comparatively low and reasonable, compared with the company benefit (Sara Piyumi, 2016). This has enabled the company to hire more employees leading to the increase of company productivity. The employment rate of the country is considerably low. This condition of the country has enabled the company to experience steady sales and profit of the company. Socio-cultural The company has experienced positive impact from the socio-cultural factor which includes demography, cultural norms, education, income and such. The company has acquired much popularity in its local country. One of the chief reasons behind the success, the company takes to into account the different demographic factors. For instance, assessing the taste and preference of the young generation and the mid-income population, the company launches its products accordingly (TAKEOKA et al. 2014). High technology electronic products/items have become very much popular. Technology has become an integral part of life in Japan; this has led the company to manufacture advanced electronic gadgets and products. Technological The technological standard if the company has increased to a considerable extent in the country with the passage of time. The country is advanced in terms of possessing high functioning, modern technology. This has enabled the company to get the required technological resource with the help of which the company manufactures and produces some of the best electronic products (Nemchinova, Timofeev Salov, 2017). Special mention should be provided to the section of digital watches. The company possesses a strong RD unit. The communication system is well-organized with proper technological aids. Legal The company conforms to the government laws and regulations, the central as well as the regional action. It takes the necessary effort to ensure proper law enforcement. For example, the company encourages diversity, ethnicity and equality. The company considers and acknowledges the court rules and norms. Eco-environmental Casio attempts to reduce environmental harm as much as feasible. The company has put much effort to improve and develop its resource management. This is necessary so that wastage of resources can be avoided. Care is taken to maintain energy consumption level (McNamer Markas, 2015). The electronic products manufactured by the company promises low energy usage. Steps have been taken to consider and maintain the health and safety of the workforce. SWOT analysis Strengths The company has gained popularity for its advanced high functioning products The company possess an impressive brand image (Nemchinova, Timofeev Salov, 2017) Good value in terms of money Sub-brands like Pathfinder, baby, G-shock are aimed for different customers groups The company produces innovative products such as LCD watch along with auto-calendar Casio has good advertising section Weaknesses Compared to Swatch, Casios scale of operation is smaller Some of the series possess advanced functioning designs, too heavy and not much user-friendly, such as DataBank, ProTrek Opportunities The company can involve itself in sponsoring events and fashion houses Can make innovative styles and designs to attract youth consumers The company can enter different international markets Good advertising and publicity can boost Casio brand image and market share Threats The company is experiencing threat due to fake Casio products Several small companies are producing counterfeit Casio digital watches Sport look watches have become very much common as many companies are manufacturing this type of watches, this might reduce market demand of the watches, a possible threat Changes in government policies and fluctuation in market prices can reduce company market share Marketing strategy Marketing strategy refers to the plans and strategies which are formed to in order to sell and promote a service or product. It is important for every organization to have proper marketing strategy to experience maximum profit and growth. Concerning the factor, the company needs to understand and assess the four major factors, segmentation, targeting, differentiation and positioning. Horizontal integration strategy has been adopted for registering a growth for the sales figure and business development of Casio in the chosen market condition. The primary benefit of the marketing strategy is to lead the organization towards a big and integrated market. The strategic implementation of the marketing policy is to develop an effective business environment for Casio which helps to build a strong business reputation in the market. An intra and inter business communication could be developed through the implementation of horizontal integration strategy. Segmentation- The Company needs to conduct segmentation based on demographic, psychographic, geographical and behavioral factors. Japans lifestyle is comparatively modern, in terms of economy and education. People irrespective of gender prefer to possess advanced technology. The country has a standard economy; this has influenced and changed the psychological aspect of the population. Major section of the population wants to have a better lifestyle. The urban population, for instance, demands comfort. Demand for technology and fashion has risen to a considerable extent. This demand has significantly increased in the mid-income population. With the improvement in the economic condition, this population wants to possess the aid of technology which would also represent fashion, considering the factor of affordability (Kanagal, 2014). The population, particular the young generations behavior have changed. People have become more fashion conscious. Education has enabled the society to und erstand the importance of technology. Geographical aspect is important. For example, the urban population is more aware and familiar of the company and the products which it offers, compared with the rural population. The population density impacts the companys business. Targeting- Targeting refers to the section of consumers for whom the company aims to provide its service. The main objectives of targeting in STP model are to define the ability of the concerned company and look over the resources which are needed by a company to enter into the global business mart. By this approach, the company and its management can also evaluate themselves and their marketing capabilities with respect to their potential business competitors. Now, in order to look over the targeting approach of Casio, it can be interpreted that the Casios target group is the youth section of the upper middle class who are fashion conscious and engrossed in technology. The company always tries to look over the metropolitan cities throughout the world. On the other hand, it can said that, the company uses differentiated targeting strategic approaches so that the management can utilize those strategies for retaining and for acquiring the high-valued customers of the different segments towards the wide range of products and services being offered by them. Differentiation- differentiation refers to the added features of a product or service which can offer the customer benefits to the company compared to the other similar company in competitive business arena. Added features may make the products and services more acceptable and lucrative among the customer throughout the market. Casio is a leading brand name in electronics market. Being a popular company, the organizational management always tries to look over the production process and market demand so that they can manufacture technologically advanced products which can meet the customer desire and market demand easily. Use of updated and most scientific technology in products may provide differentiation benefits to the company in competitive business world. Positioning- a proper and effective positioning can guide a company towards successful business goals as it can shed light over the brands essence. Moreover, positioning also emphasizes over the facts by which an organization can achieve the customers appreciation successfully by providing services and products in accordance to their expectation. Casio always tries to provide maximum importance on the market demand and the expectation of the targeted customer. In order to fulfill the objectives, the organization always use most scientific methods for manufacturing process by which they can offer technologically advanced products to the customer. By proper positioning, the company may also achieve the competitive edge of business arena and huge economical benefits from global capital market. For proper positioning, the Casio tries to look over their potential customers throughout the world so that the company can offer best products and services to them in accordance to their desire a nd demands. By this process the company not only retain the customer loyalty but it also can capture the competitive perimeter of the business world which ultimately offers them brand reputation and global recognition. Marketing mix Marketing mix is a term which is used to refer a group of key factors that influence and impact a company/organizations comprehensive success and failure. The marketing mix is an effective tool which helps the organization for the understanding of the suitability of the product in the chosen market. 4p is a significant tool which could be applied for the determination of the marketing mix for Casio which would be helpful for understanding the market as well as the suitability in the chosen market. Marketing mix can be two types. The 4ps is made up of four crucial factors, place, product, price and promotion. The seven 7ps adds three other factors, people, physical environment and process. Product: This factor refers to the product/item which the company intends to market and sell. The company needs to make sure that the product possesses the capacity and features to generate customer attention and interest. The companys range of G-series, watch aims to attract the urban population; especially the mid-income population has attracted consumers due to the fact that the watches excel in facility, design and durability, provided the new items of G-series promises to be reasonable and affordable (Lajeunesse, 2013). Place: Distribution or placement is an important factor. This highlights the necessity of possessing a place where consumers can have easy access to the products. Casio has several branches in different regions of Japan, along with Tokyo; ensuring consumers can easily buy company products. Price: products which are being manufactured by the Casio are technologically highly developed and scientifically very advanced. Moreover, the price of the products being offered by the Casio is much more reasonable and affordable compared to the other similar company or brand. Apart from this, Casio always tries to maintain value-added policy of pricing for products and services. The company tries to maintain medium-priced pricing strategy so that the customer can afford their products and services easily which in turn helps them in customer retention. As the company tries to target the middle- income groups of a community and especially the students, so the organizational management has the tendency to maintain such pricing strategy which must be less in comparison with other similar brands or products. the company also offers various lucrative discount offers and the periodic schemes on their products and services for increasing their annual earnings as well as for acquiring and/o r retaining customer over long period of time. Promotion: Casio always tries to focus on international marketing. In order to fulfill those objectives, organizational management tries to adopt different steps and among those, promotional strategy is considered as one of the most important strategies. The company invests millions for commercialization or promotional purposes to create and to maintain brand awareness globally. The organizational management emphasizes over creating new and innovative design to attract the huge populace especially the youth generation of the society. The company utilizes print media like billboards, newspaper and magazine and television for broadcasting the characteristics features of the brands to the customer. The company also looks over the online media or tries to provide importance on the social networking site for promotional purpose. So, by considering the success story of Casio, it can be interpreted that proper marketing mix strategy is always act as a propeller for any business organization that can drives the company towards ultimate business success worldwide. Channel of Distribution: the channel for distribution could be defined as the chosen suitable path which has been adopted by the organization for the best possible way of distributing the product to the consumer. There could be various nodes and interconnections for the understanding of the distribution process whereas direct distribution also could be done between the manufacturers and consumers. 4P would be determining the four channels of distribution for Tesco which has been mentioned in the above discussion. Among the 4Ps, the product would be suitable distribution channel for Casio. Wholesalers, retailers, agents are the part of the distribution channel based on the product. Therefore, this distribution channel would be helpful for establishing a significant market presence in the highly competitive market. Figure 1: product distribution Casio has been using both direct and indirect distribution process for the strategic market and distribution of the product. The primary advantage of direct distribution is the involvement of the sales team directly to the market and this sells team can access the direct market effectively. Casio have established significant direct distribution process throughout the market. Secondly, the market of the distributors could also be accessed through the indirect distribution of the products. The distributors are the basic customers and Casio can arrange suitable training programs for understanding the core value of the organization. Casio can adopt intensive distribution strategy for maximizing the selling of the product through as many as outlets placed in various geographic points. Therefore, consumers can access the product from almost every part of the operating market which increases the market exposure and revenue as well. Figure 2: Distribution strategy Recommendation The company holds a recognized and position in its domestic market, Japan. People have the trust and reliability on the company, yet certain recommendations can be used by the company to yield better results. The company needs to focus on the other divisions so that it can be successful in gaining consumer loyalty Effort can be made to manufacture innovative consumer products apart from the watch segment to enhance sales It can focus one broadening its target group The company has the potential to attract more foreign markets with its high-end watches and other electronic items (Hintze, 2015). Advanced, high functioning items are always in demand, however effort can be made to make the features simple and user-friendly Negotiations with other companies can be made to manufacture creative and innovative products Conclusion In conclusion it can be said that Casio Company holds a good market position and has popularity, in domestic and global market. The company is acknowledged as one of the popular brand which has gained significant popularity due to its line of watches. It has been observed that the company possesses certain shortcomings and threats from its competitors like Swatch. 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